A Real Page-Turner
Define the Story
I distilled our service offerings and mapped the needed content to tell the story prospective students needed to hear. We spoke with students and consulted survey data to find out which elements of our story resonated most, and why.
Put It Together
Our content inventory provided much of the starting content, but gap analysis revealed the need for new content. Working closely with a copywriter and a graphic designer, we created a semi-white label viewbook ready to distribute and produce at partner colleges.