Content Strategist
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Viewbooks are an essential part of the student’s journey as they pick a college. The American Honors viewbook needed a refresh after program offerings and market position had changed.

{User Analysis | Content Inventory / Audit | Content Gap Analysis | Content Creation | Copywriting | Copy editing}

A Real Page-Turner

A Real Page-Turner

Define the Story

I distilled our service offerings and mapped the needed content to tell the story prospective students needed to hear. We spoke with students and consulted survey data to find out which elements of our story resonated most, and why.

Put It Together

Our content inventory provided much of the starting content, but gap analysis revealed the need for new content. Working closely with a copywriter and a graphic designer, we created a semi-white label viewbook ready to distribute and produce at partner colleges.

Download an Example Viewbook

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