Build a Coalition
Without any institutional structure to support the initiative, I first created a coalition of over a dozen communications professionals across the university who agreed to have their departments participate.
I used a Wordpress multi-site installation to create the blogging network, teaching myself just enough web development to get the network up and running in 4 weeks.
I included a newsletter generator, admin community forum, and content style guides. GWUBlogs was a minimum viable product pilot and successful proof of concept. The university recently adopted my model and rolled out a university-wide program in spring 2016 called GWBlogs.